Archive for the ‘St. Ides’ Category

We’ll Always Love Big Poppa

March 9, 2009

Felt lazy like shit today, so didn’t really feel like posting jack, even though it’s the celebrated death day of Christopher Wallace p/k/a Biggie Smalls p/k/a The Notorious B.I.G. p/k/a Frank White, the G.O.A.T. of this rap shit. Realized I had too many memories of B.I.G. to let the day pass, so I’m dropping this piece. It was ’95, and our client producers Ron “Amen Ra” Lawrence, Deric “D. Dot” Angeletie and Nashiem Myrick were on fiyah producing mad heat for the Bad Boy camp as part of Diddy’s “Hitmen” production crew. Add my homie and friend Clark Kent who ruled with “Brooklyn’s Finest” feat. B.I.G. and Jay-Z and my movement was unstoppable. My firm was making so much dough off them times. Life was very very bueno.

One day, one’a Puff’s assistants called up my office. Bad Boy had just given their blessings for B.I.G. to be featured in a St. Ides commercial. They knew my wife, who was then an up and coming actress, was a dime + and they wanted to know if she’d be down to play B.I.G.’s “love interest” in the commercial. I was no stranger to the crooked letter I brew as a consumer, shit we all drank 40’oz like it was Vitamin Waters. My wife and I talked about it. At the time, being a young gunning music attorney with a client roster hotter than heat, I thought it might not be a good look for wifey to be all up in dude’s commercial as a video hoe shilling malt liquor. Don’t get me wrong, B.I.G. was most definitely a staple in the soundtrack to our lives, dude was incredible and had a tight hold on any and everything being played in NYC. Plus, I thought EVERY St. Ides commercial released was just dope. I just thought it might not be a good look. Wifey agreed, and she passed on the opportunity. The video dropped, we thought nothing of it and kept it moving.

Two years later, Big Poppa was brutally murdered, taken away from us way too fucking early. When I look at the above video, B.I.G.’s love interest being a poor imitation of wifey, I sometimes think “how effin cool would it have been for Mrs. CJ to be captured eternally on film with The King Of New York?” We laugh about it, and of course, there’s no regrets. But she’d have another reason to pop her bad ass collar.

Fuck the killers and the bullshit corrupt cops that negligently fumbled the follow up investigation to B.I.G.’s death. You still the best Chris, these corney ass cRappers ain’t got shit on you homie.